Improve Marketing For Your Franchisees With A Web To Print System

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Improve Marketing For Your Franchisees With A Web To Print System

We have found that, whilst there’s an abundance of information on the web about marketing to prospective franchisees, it’s hard to find as much information on helping franchisees with their marketing to the general public. Putting procedures into place to help your franchisees grow their businesses will help entice new franchise buyers, thus growing your business.

General marketing can be managed by franchisors but to successfully run campaigns franchisees will have to implement them locally, a well managed web to print system can make this easy for them.

How can you help franchisees market their business locally whilst maintaining brand identity and integrity?

Sometimes it’s hard for a franchise to get as much marketing done as they would wish. Whilst franchises usually depend on marketing at a local level, franchisees are normally too busy serving clients and responding to the other demands of running their business.

Few franchisees are marketing experts so to make your franchise successful it is necessary to give them the tools to implement an effective marketing plan without the hassle of trying to arrange everything.

Let’s remember why marketing is so important for a franchise

Franchises that carry out effective marketing campaigns will create strong relationships with prospects so that they are ready to buy. They will be in control of a powerful sales pipeline. They are far more likely to achieve their targets.

But how do you manage effective marketing when franchisees may decide they have other priorities?

Make campaigns easy for the franchisee to implement. They should be able to order everything they need using a web to print system and be confident that everything will be done for them.

What's the best way to create ready to implement marketing campaigns for franchisees?

Using an online web to print system means that franchise marketing teams can create campaigns for franchisees to opt in or out of. An online system gives franchisees autonomy over their own marketing whilst you set the limits and have confidence in the design, language used.

Franchisees can buy into basic or standard campaigns as well as more in depth or specific ones, depending on their motivation or budget.

Of course local marketing is so important to supply franchisees with the right collateral to help promote their business. You may have thought of supplying flyers, posters or direct mail for campaigns but what about banners etc for local fairs and events, locally run scratch cards competitions, merchandise for sponsoring local events and goody bags? All these promotional products can be personalised for your business.

‘This might be good for franchisees but it sounds like more work for me.’

You only need to think of the ideas for these campaigns. With the help of a well set up web to print system you can offer franchisees all this through an easy to use online platform.

The web to print system provider or central marketing team can create all the marketing collateral. Once approved the print provider will upload artwork onto the purchasing system. The artwork can be localised by the franchisee, but only in ways specified by the central marketing team. For instance, it may be possible to change contact details, add a more local picture and add a map of the nearest location to the customer. But none of the main messaging can be changed and all the branding remains consistent.

The franchisee can log on to the system and decide how many pieces they want. They can make any permitted changes instantly online. The franchisee presses the order button and knows that everything else will happen automatically on their behalf.

If you’d like to learn more about how a web to print system can improve your franchisee marketing get in touch for a no obligations consultation.

Whatever print purchasing route you decide on for your franchise, make sure you don’t give your franchisees too much freedom!

Improve Marketing For Your Franchisees With A Web To Print System - Press Releases - Franchise Suppliers connects franchisors with specialist suppliers to the franchise industry - Streamline your franchise operations with Franchise Suppliers
Improve Marketing For Your Franchisees With A Web To Print System - Press Releases - Franchise Suppliers connects franchisors with specialist suppliers to the franchise industry - Streamline your franchise operations with Franchise Suppliers

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