5 Powerful Benefits Of Peer To Peer Dialogue

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5 Powerful Benefits Of Peer To Peer Dialogue

Being a franchisor can be a tough job, and potential a lonely place. All those franchisees waiting on you for support, training and direction, which you are more than happy to provide – after all when your franchisees are happy, you can be happy! Within the franchise networks, franchisees also have access to peer-to-peer support, inspiration and encouragement, where they can spur each other on.

But now it’s being recognised the franchisors themselves would also benefit from this type of peer-to-peer network, where they can chat all things franchising with other franchisors. At Coconut Creatives, we have seen for ourselves the benefit of peer-to-peer conversations, within our Coconut Mastermind community.

So, here are 5 of the reasons we see why you should consider joining the franchisor-led conversation:

1. You’re talking to other franchisors who understand franchising. Trying to explain to people outside the industry can be hard work! They just don’t get it! Talking to others about discovery days, training, lead generation, and territories is so much easier when you don’t have to break down what you mean. It helps the conversation flow more smoothly and ideas are more relevant – even across sectors!

2. You can ask questions of other franchise owners who have “been there, done that, got the t-shirt”. Working in isolation at the “top of the chain” can be a dangerously, lonely place. Having access to relevant peer-to-peer discussions provides franchise-owners the realisation they are not on their own, and there are other who are / who have struggled with the same issues, questions, frustrations, or self-doubt as you have. Franchising is its own breed of animal with its own challenges, and rewards!

3. You’ll be speaking to people specialised in seeing franchises succeed. Franchisors often learn as they go along, and there are occasions when even Google can’t help! Burn-out is less likely to occur when we feel like we are on top of the task in front of us, so having access to people who specialise in those areas you lack, can be hugely beneficial. One franchisor in the Coconut Mastermind Facebook community recently commented that when she first started to create her franchise, she couldn’t easily find the basic legal and recruitment marketing information she was lacking.

4. You have the chance to share your experiences and lessons learned with other franchisors. We all have lessons we’ve learned along the way – sometimes hard ones! Sharing those experiences could be the stepping stone other franchise owners will benefit from, and may have been something you wish you’d had available to you in the past. Prompted through conversation and discussion, it’s not a forced over-sharing, it’s a natural response to others’ questions and comments.

5. You’ll be networking with franchises outside your own industry. This can only enhance your understanding of the franchise industry overall. What people are looking for, especially as Brexit negotiations are underway! This offers fresh insight in how you can improve your own franchise, and keep an ear to the ground about what’s happening across the board. As we head toward 2018, this connection between industries can only improve as we work closer together within the franchising world. Who knows when those other franchisors might come in handy in your own franchise future.

Mastermind is an effective resource right at your fingertips. Find out more about joining the franchisor community by emailing Helen Mansfield: helen@coconutcreatives.co.uk

5 Powerful Benefits Of Peer To Peer Dialogue - Press Releases - Franchise Suppliers connects franchisors with specialist suppliers to the franchise industry - Streamline your franchise operations with Franchise Suppliers
5 Powerful Benefits Of Peer To Peer Dialogue - Press Releases - Franchise Suppliers connects franchisors with specialist suppliers to the franchise industry - Streamline your franchise operations with Franchise Suppliers
5 Powerful Benefits Of Peer To Peer Dialogue - Press Releases - Franchise Suppliers connects franchisors with specialist suppliers to the franchise industry - Streamline your franchise operations with Franchise Suppliers

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