June 18th, 2018 by Marketing in Suppliers

Video is a hugely powerful way to promote your business both to customers and to potential new franchisees.

 

Here at Transmission, we’ve been working with many of our clients for years, and Kumon have been producing video content with us for over a decade.

 

As a franchised network of Maths & English study centres, Kumon work with us to create standout broadcast content which boosts the perception of the brand and increases sales.

 

They’re passionate about video and understand the many benefits that well produced video content can bring.

 

So when Kumon decided to create their new website, they decided that video should be central to the customer experience.

 

  • The average user spends 88% more time on a website with video
  • 52% of marketers say that video has the best ROI of any content
  • Viewers retain 95% of information from video compared to just 10% from text
  • 81% of people are more likely to buy if they have watched an online video

 

Making A Start

Before we started the cameras rolling, we worked closely with Kumon to build our knowledge and understanding of the brand’s challenges, USPs and KPIs. This enabled us to drive forwards with strategic insight that would make the video content deliver against the wider business goals. From this, we then worked together and wrote a brief for every film.

 

Each film served a different purpose, and in many cases targeted a different audience, so we needed to devise a strategy that allowed us to connect with these people in a unique way. It’s this collaborative approach that means we’re able to use the powerful tool of video content to get the most out of the initial investment.

 

Creating Content

Over the course of 3 months, we then produced 30 videos to run across Kumon’s website and social channels, as well as to be used in internal meetings and presentations.

 

The videos each focus on one single subject matter and range in duration – from 30 seconds up to 3 minutes. And every one is carefully positioned on the website so that we can deliver relevant information at key decision making points of the customer’s journey. From creating emotive narrative case studies to simple to follow animated explainer videos.

 

We worked with Kumon throughout the production process, from writing the scripts and organising the filming right through to the shoot itself, as well as editing, and assisting with the strategic rollout of content online.

 

Getting Results

Since the website went live in January 2018, we’ve hugely boosted the perception of the brand both internally and externally. In terms of hard metrics, it’s all about the bottom line and the video content has meant that the online conversation rate has increased by a staggering 34% year on year. That’s over a third more visitors turning in to customers.

 

So now, with this high performing conversion engine, we need to fill it with more visitors. Thanks to our holistic view gained from those initial strategic conversations, we produced the films in such a way that we created a huge asset bank along the way. Video footage and still shots have all been logged and categorised in to a library that has been used to create campaigns across TV, radio, social, digital and print media – all at a fraction of the normal cost.

This unified approach to content has given a powerful resource that Kumon will be reaping the rewards from for years to come.

 

In the following video, Guy Flower and Nicola Amoroso from the Kumon marketing team give a fascinating insight to their learnings and experience of producing video content with Transmission.

 

 

June 14th, 2018 by Marketing in Suppliers

ActionCOACH logo clear

 

Do you have one of those salespeople who thinks that giving a discount is the easiest, quickest way to make a sale? Or is that you? Of course, they may be right, but what about the profit they’re giving away?

 

If your product has a profit margin of 30% and you give a 10% discount to make the sale, you’re losing a massive, one-third (33.33%) of the available profit!

 

If you are selling, or have others selling for you, you must protect your price and your margins. Teach your people not to hesitate or stutter when a buyer insists on a lower price. Start using tactics to hold firm on your prices. Sell value…perceived and real.

 

Here’s Why:
Do you think it’s possible to work 50% less and earn the same income from selling?
You bet it is! Here’s how:

 

Your company sells kitchens, I’ll use some simple numbers to illustrate the point. Let us assume a selling price of £10,000 per kitchen with a 30% margin.
Assume that your net cost per kitchen is £7,000.
That means that the net profit on each kitchen would be £3,000.

 

If ten kitchens are sold at the full price, the net profit for your company will be £30,000.

 

Compare this with again selling ten kitchens, but this time at a discount of 10%.
The total selling price for ten kitchens is then £90,000.
The net cost for ten kitchens remains at £70,000.
The net profit has decreased to only £20,000……
compared to the original transaction £30,000 where no discount was given.

 

If your company continued to sell at 10% discount, then you’d have to sell 15 kitchens to achieve a net profit of £30,000.

 

What are the lessons to be learned from this example?
A 10% discount means your company must sell 50% more units (15 instead of 10) to earn the same profit. A 10% discount means someone has to work 50% harder to earn the company the same profit.
By not giving discounts, in essence the company can “work” 50% less and earn the same income.

 

In spite of this, you might still think, “But, if I don’t give discounts, I’ll lose sales! It’s an industry norm to give them…everyone does. If I don’t give discounts, they’ll go to the competition!”

 

And you may be right, of course. You may lose a few deals if you don’t give discounts…but the good news is you can afford to…and still make the same or more profit.

 

I’ve put the numbers in to a grid below, so you can look at your own particular numbers. What is your margin and how much more product do you have to sell with each discount you give?

 

actioncoach table

 

ActionCOACH is a franchise business and the world’s largest business coaching company. We have 200 franchise partners in the UK and are one of only 4 Franchises to achieve Smith & Henderson’s coveted 5-Star Franchisee Satisfaction Awards Status 5 times.

 

To get in touch to talk through how ActionCOACH can help you not only grow your business, but reach your goals too email us on ukpartners@actioncoach.com

June 4th, 2018 by Marketing in Suppliers

Coconut Creatives logo

Marketing activity within franchise networks is typically a mix of head office support and franchisees controlling their local market, be it email campaigns, online adverts, etc. But what if there was an advantage to centralising these activities….

 

Marketing. The great delight and fear-inducing element of running your franchise. With at least three different angles to take: Brand building, customer attracting, and franchisee network recruitment, how can you control all these elements for your franchise?

 

Many franchisors, encourage their network to do their own marketing and establish themselves in their local area, even though they have limited skills to do this. But what if it was actually more advantageous to centralise some or all of your marketing campaigns, rather than leaving it down to individual franchisees to do their own?

 

Not convinced? Afraid of your own lack of marketing know-how? Before you completely write-off the idea as being more work for you, hear us out…

 

1. Experience

New franchisees will definitely have a lot of enthusiasm and excitement when it comes to starting their new business with you, but they may not have the marketing experience or know-how. As the franchise owner, you have the experience and have already worked out what types of campaigns and adverts work: You have developed the corporate model, which has attracted the network you have.

 

At a local level, the danger is they try a campaign and it doesn’t work, and they lose money whilst getting despondent. By centralising your marketing, you use your experience to assure your network of marketing success, and you ensure there is a consistency in the types of adverts and messages you are putting out.

 

2. Collaborative data

When your network is using their own marketing strategies there’s the possibility you lose sight of what works and what doesn’t for the different territories. By centralising your marketing, you have an overview of all the data across your network, so can easily identify what works in one territory, and adapt it for others, whilst seeing what doesn’t work, and either tweaking it, or revising it completely.

 

3. Size matters… to Google

Google (yeah, other platforms are available) are fully supportive of ad campaigns. The bigger the campaign, the bigger the advantages to you in terms of cost saving and lead generation. If all your franchisees are running their own separate campaigns, then Google sees this as lots of small adverts. But, by centralising your marketing, and running campaigns for all your territories, this is recognised as one campaign, and Google loves you and learn what works, so you collect the benefits, and the results of a bigger strategy.

 

4. Reportative measures

Centralising your data also leads to a centralised report across the whole of your network, which gives you full insight and overview of your marketing, to support future marketing strategies. By using the systems for yourself, you are able to give effective guidance and support as part of your franchise.

 

5. It’s definitely going to happen

Finally, by centralising your marketing, you know it is definitely going to happen. You know how it can be, best laid plans which franchisees may have, then as they become caught up in establishing and building their business, marketing is often pushed down the list.

 

As the franchisor, by taking control of your marketing campaigns, you can tailor when and how often you are sending out your key messaging in order to attract customers, raise brand awareness, and put your franchise in the path of prospective new franchisees.

 

Centralising your marketing doesn’t have to mean it has to be YOU doing the creating and strategizing. By bringing in a company like Coconut Creatives, who not only understand marketing, but also – based on 12 years of experience – understands intricately the relationship you have with your network, you can easily and cohesively centralise your marketing, to make the most of the opportunities which are more readily available to you.

 

“Coconut Creatives are the ONLY choice when it comes to online marketing for franchises. Their experience in the industry partnered with their knowledge of digital marketing is surpassed by none. Over the last year they have dramatically reduced our cost per lead and increased sales.” Graham Lond, CEO, Practical Car & Van Rental

 

So what do you think? Want to find out more? Contact us on

May 15th, 2018 by Marketing in Suppliers

PCI Compliance is hugely important for any business that processes card payments. We recognise that the subject can be confusing and you may not know where to start.

 

We would like to help you understand what it is, how you can achieve it and to make you aware of the pitfalls of non-compliance.

 

What is PCI DSS?

PCI DSS is a security standard that has been set up to establish consistent data security measures for merchants, banks and service providers as a result of an increase in fraud. It includes requirements for security management, policies, procedures, network architecture, software design, and other critical protective measures.

 

Working to the requirements laid out in the PCI programme, will help you to maintain ongoing integrity and security of cardholder data on behalf of all your customers.

 

Does this apply to you?

Visa and MasterCard require all merchants who accept payment cards to be compliant with PCI DSS. Compliance also forms part of the terms and conditions of your merchant agreement with your acquiring bank. There are four levels of compliance ranging from Level 1 (merchants processing over £6m) to Level 4 (processing over £1m).

 

Why is it Important?

Whilst PCI compliance is not a legal requirement, it is important. Those who do not comply may be subject to fines, card replacement costs, costly forensic audits and brand damage. The principles and accompanying requirements of PCI DSS such as implementing a secure network, regular monitoring and testing, mean that there is less risk of fraudulent use.

 

“Being compliant is proof to your customers that their data is in safe hands”

 

How do I become PCI DSS compliant?

Firstly, you will be required to complete and pass an annual self-assessment questionnaire (SAQ).

 

Depending on your card processing setup, you may also be required to perform and pass quarterly network vulnerability scans.

 

Any third parties used in the storage, processing or transmission of payment card holder data are also required to be PCI compliant and your knowledge of this will need to be declared as part of the validation process.

 

What is Suresite doing to help?

We have been working directly with our acquirer and their security partners, to ensure the process of becoming compliant with the PCI DSS is as simple as possible.

 

A purpose-built web portal service, has been designed to help you reach, record and maintain your compliance.

 

We have also designed number of document templates which can be easily adapted to suit your own business model.

 

What can I do to prepare?

There are a number of simple steps that you can take to improve your data security:

 

  1. Create and maintain an information security policy
  2. Create employee data security training materials and conduct any necessary training
  3. Avoid storing full payment card holder data
  4. Create and test an incident response plan
  5. Obtain written agreements from service providers concerning their handling of card data
  6. Verify that the devices you use are on the list of the approved devices, published by the PCI council

 

Suresite Card Services provides low cost card payment services to retailers. We are one of the largest independent card processing companies in the United Kingdom and process over £2b card payment transactions per annum.

 

We are a Worldpay master merchant and this, together with the large volume of card transactions that we process annually, means that we are able to pass on huge savings to our clients.

 

Visit our website for more information.

 

cardsadmin@suresite.co.uk

01772 790901

www.suresite.co.uk/card-services

May 1st, 2018 by Marketing in Suppliers

DIY SOShr dept

 

You started your business or got the job running it because you are really good at what you do. You have a passion for a product or a service, and you thrive from growth and success.

 

You know you don’t have the skills for the legal bit, so you hire a solicitor to make sure your commercial contracts are robust. You also recognise that when it comes to filing year-end accounts and tax advice you probably need an expert, and therefore will have an accountant on hand.

 

So why, oh why, do business owners think that they can DIY employment law and HR?

 

Household DIY has become something of a national pastime, and a bank holiday would not be complete without a trip to a hardware store. But it is not always advisable to tackle every job yourself!

 

If you are lucky, you might save time and money taking on certain tasks like painting or putting up shelves. But there are also jobs where it would definitely work out cheaper in the long run to call in the experts. The same is true of HR in your business.

 

The biggest HR DIY mistakes

 

The biggest HR DIY error we see in SMEs is with the employment contract. This is the most important legal arrangement between you and your employee and it is designed to protect you both. All employees must have an employment contract with their employer. This must be issued within eight weeks of an employee starting their role. It will set out employment conditions, rights, responsibilities and duties.

 

Free downloads and templates are just not going to be suitable for your specific business. They will no doubt have key clauses missing that would otherwise protect you. Employment contracts that are borrowed often give unaffordable benefits or totally inappropriate restrictions or clauses that are not applicable to your staff. Downloaded or borrowed legal documents may also be out of date. How do you trust the source?

 

So, we are going to set out the contract DIY mistakes you are opening yourself up to. We implore you to call in the experts to save you time and money in the long run!

 

Common HR DIY contract mistakes

 

1. Wrong employment status
The first big mistake is the nature of the employment itself: Self-employed/contractor, worker, employee, part-time, zero-hours etc. Employers often decide to engage people on the wrong type of contract, opening themselves up to holiday or sick pay claims later on. It’s really complex as recent high-profile cases such as Uber show. Get expert advice on the status of your staff to save you time, money and a headache later on.

 

2. Extra (and costly) liabilities
Borrowing contracts from other companies, or cutting and pasting a contract you were employed on in a previous life, can lead to unintended or extreme generosity!

 

We frequently come across contracts that are wholly unsuitable for an SME that give executive level benefits packages (which would be fine if done with intent and the business can afford it). These then leave businesses wide open to huge costs they didn’t really need or want!

 

Contracts borrowed from the public sector can be even more costly to an SME. What about unaffordable sick pay giving six months full pay and six months half pay? Ouch!

 

3. Making disciplinary and grievance procedures contractual
It is commercially in your interests to not have the disciplinary and grievance procedure contractually binding. There may be times you don’t want or need to follow these processes. Making it contractual restricts you and puts you at risk of being in breach of your own contract!

 

4. Missing vital clauses
Missing specific or express clauses
Specific clauses in relation to the business requirements are called express clauses. For example, if your business is retail then a handling cash responsibility clause would be required for your staff. Or if your company has employees driving vehicles, then driving clauses need to be added.

 

A downloaded generic template will not have the specific clauses you need for your industry or employee make up. If you have these missing, you have little to guide you if things go wrong. Sometimes you may have no right to recourse.

 

Missing statutory minimums
One DIY contract botch job we came across recently was drawn up in-house at a company and didn’t meet the statutory minimums for notice periods. Totally illegal!

 

Missing right to dismiss for gross misconduct
This is a seriously necessary business protection. If this is missing you can be exposed to breach of contract claims. DIY it or download something cheap and not so cheerful and your hands could be tied in the future.

 

5. Over the top restrictions
Time and time again we see inappropriate and unnecessary restrictive covenants placed on the whole staff body. This is because a contract has been borrowed from another company for a different role, and then applied to a whole staff team. We have seen a cleaner being bound by a restrictive covenant that prevented them from going and working in finance and tax for 12 months after leaving employment! In addition, if you put restrictive covenants in everyone’s contracts, it could make them all completely unenforceable!

 

6. Out-of-date clauses
If you borrow or download a contract you run the risk of it being incorrect and out-of-date to start with. For example, including a retirement age of 65 (which has not been legal for a while now) is age discriminatory.

 

7. Covering your business for all things holiday related
We see mistakes on holiday entitlements regularly in employment contracts. There are legal minimums for holiday entitlements and rules around sickness on holiday. Businesses must make sure these are set out clearly in their contracts. Mistakes can cost the business and possibly put you at risk of breaking the law!

 

8. Making the staff handbook contractual
Big mistake! This is totally unnecessary and can leave you wide open to breach of contract claims. You are essentially making all your company polices contractual. So if and when you want to change them you have contractual negotiations to do with staff! SMEs need the flexibility to add and change their business policies as needed.

 

9. Contract is not GDPR compliant
With GDPR coming into force on the 25th May there are lots of HR things that businesses will need to do to be compliant. One of those is amending their employment contracts and handbooks including reference to GDPR in it and update data protection clauses and policies along with a whole host of other HR bits and pieces. This one is definitely not a DIY job as the fines could be astronomical!

 

How to get a fit-for-purpose employment contract
Every business needs a robust employment contract that is bespoke to them, fit for purpose, is legal and up to date and protects them against any eventuality. You are simply not going to get this from a template download or a DIY job. So please, for the sake of your business’s bottom line and your stress levels, get the professionals in before you need to shout “Help! HR DIY SOS”

 

Contact Us
Website: www.hrdept.co.uk
Email: info@hrdept.co.uk
Telephone: 0345 208 1120

April 24th, 2018 by Marketing in Suppliers

moneypenny logo

 

Every business strives to win new customers. But there is no big secret to achieving this. When it comes to getting more new business, communication is key. Being available to customers when they have questions and want to talk – regardless of whether they are on the phone, online, or right in front of you – is always preferable to letting communication simply take care of itself. Here are three ways franchise businesses can make sure good communication turns into customers.

 

 

Capture every call

 

It seems obvious that a good business owner will make sure the phone is answered each time it rings, but a surprising amount of businesses struggle to do this. As the day gets busier, answering the ringing phone very quickly slips down the priority list, and there’s usually no provision for capturing calls out of office hours, instead relying on voicemail. “We didn’t hesitate in using Moneypenny once we’d met their people and understood how the service works,” explains Daniel Ashdown, Customer Support Manager of GreenThumb. “No matter when customers call, they always speak with a real person. Moneypenny completely understands how to support our customers and franchisees and provides critical support during our busy periods of the year.”

 

 

Be ready to talk online

 

When it comes to communication, it pays to make it easy for customers to get in touch – literally. Recent Moneypenny data shows that 47% of clients’ live chats were new business enquiries. But those customers might not have enquired if live chat wasn’t available on those websites. Live chat on a website is the online equivalent of the friendly shopkeeper greeting visitors and answering questions. If no one is there to say ‘hello, how can I help?’ that browser may well leave and a new business lead is lost in the moment. But if they are able to talk to a real person, and a connection is made with the business, there is a much higher chance of them becoming a customer.

 

 

Offer franchise-wide exceptional service

 

The beauty of a franchise business is the knowledge that customers will receive the same high standard of product or service, regardless of which location they visit or franchisee they work with. This is one of the reasons so many choose to work with Moneypenny. “Every call to our franchises across the country is answered brilliantly by our Moneypenny Receptionist, Tracy,” says Phil Harrison, Head of Domestic Sales at EnviroVent, which now includes Moneypenny as part of their franchisee package. “The service is so seamless and completely bespoke to what we need. Moneypenny arranges the local numbers for franchises and takes care of everything.”

 

April 18th, 2018 by Marketing in Suppliers

Envelope

 

In today’s ever crowded marketplace, brands must communicate in more and more diverse methods to reach their target audience. From a Google search to the posting of a humble printed leaflet, we are all trying to find ways to reach customers and tell our story.

 

Whilst digital media has allowed us to communicate quickly and cost effectively with our customers, what recent research has found is that our emotional response is heightened more when we receive something physical. It has a direct effect on your senses and can be a defining moment in the customers engagement with your brand.

 

Royal Mail have just published a great piece of research titled The Private Life of Mail, looking at just what happens to a mail piece beyond the doormat. It’s a fascinating read into our emotional interaction with printed mail and how our emotional responses are triggered by the sensations of touch. Using a combination of CCTV, detailed interviews and 14 different focus groups, Royal Mail uncovered some interesting facts about our habits and responses.

 

38% of customers surveyed said that the physical properties of the mail   piece influenced how they felt about the sender.

 

57% of customers surveyed felt more valued having received physical communication.

 

23% of mail is shared within the household.

 

Door Drop mail is kept in the house on average for 38 days.

 

*Royal Mail Group: The Private Life of Mail

 

Without a doubt, it’s important to have a good mix of distribution channels in your marketing strategy. based on Royal Mail’s research and a bit of common sense, printed mail should not be underestimated.

 

But mail is expensive

 

If you are currently sticking a stamp onto a letter you have printed in your office, then at 58p for a 2nd Class letter then yes, it is! There are however are many alternative ways of reducing you mailing costs considerably depending on your requirements.

 

If you are looking to mail a piece into a large area, then Royal Mail’s Door to Door service is by far the most cost-effective method of distribution. For example, we can print and deliver 10,000 A5 leaflets for just 9p (+ VAT) per address to a single or multiple postcode areas.

 

If you want to be more targeted with your audience then go for a Direct Mail solution.(based on home owner, council tax band or house value perhaps) The costs will be higher (around 50p + VAT per address) but this should include the address data, print and post.

 

Making print work smarter

 

The way in which consumers engage with your business is changing, so it’s more important than ever to embrace new ideas and find a smarter way of getting a return on your printed ROI. Technology needn’t be expensive and working with the right supplier, they will show you can improve engagement with a range of services such as VR, image watermarking, microsites and the resurgence of the QR code.

 

Even Apple (and Snapchat) have recently included a QR reader into IOS 11 so there is no need for a separate App, taking away another barrier of engagement. …and where Apple go, the rest of us are sure to follow!

 

Office Mail is another area that we can help you manage better. Create your letter in Word, press ‘print’ and of it goes to be delivered by Royal Mail. No letterheads to print, no envelopes to buy and no time wasted taking post to the post box!

 

Choosing the right mailing partner

 

Working with an experienced mailing supplier is important as there are many different services available. From bulk door drops to geo-demographic mail, besley & copp can help bring print back into your marketing mix.

 

Let’s add a bit of technology, and ultimately help you engage better with your customers.

April 13th, 2018 by Marketing in General

Webinar banner

besley and copp

Join Nick Strong of The Franchise Supplier Showcase Ltd when he speaks to Shane Tout the Operations Director of besley and copp in our FREE upcoming webinar. We will be discussing how you can utilise the print medium to improve engagement.

 

 

Improving Engagement with Print (Making print work smarter)

 

 

Thursday 19th April
11.30am – 12.00pm

 

 

Click here to join for free

 

 

Can’t attend live? You should still set a reminder!

The Franchise Supplier Showcase

April 9th, 2018 by Marketing in Suppliers

Every great leader starts by defining the culture of his or her team.  The culture is determined by spending time thinking about the mission, vision and values of the organization.  From our experience, those franchises that have these as strong messages permeating throughout the whole business are those that attract the right franchisees and sees the entire business aligned towards common goals.

actioncoach 1

The Vision is the “Strategic Intent” of the business owner or senior management – it should be considered the ultimate goal.  It captures the essence of success, is stable over time and is deeply motivating to the organisation at all levels.

 

The Mission is a realistic, credible, and attractive description of your ideal organisation.  It is a carefully formulated statement of intentions that defines why the business exists, how the business will maintain and increase its competitive advantage, and how the business will treat the other businesses and people that it comes in contact with.

 

The right Mission and Vision when combined are so powerful that they can literally jumpstart the future of an organization.  Creating a laser-like focus and calling forth energies, talents and resources makes great things happen.  A great Mission attracts commitment and energizes people by providing a significant challenge worthy of their very best efforts.

 

Checklist for a Powerful Mission ……

 

Look over the statements below and review your current Mission Statement.  Tick those statements that are true:
 
___     Is the Mission future-oriented?

___     Is the Mission likely to lead to a better future for the organization?

___     Is the Mission consistent with the organization’s values?

___     Does the Mission set standards of excellence?

___     Does the Mission clarify purpose and direction?

___     Does the Mission inspire enthusiasm and encourage commitment?

___     Does the Mission set the company apart from the competition?

___     Is the Mission ambitious enough?

___     Am I excited about the Mission?

 

Write your Mission Statement….

 

Each Team member to go through their answers from the checklist and write their own Mission Statement. Remember to use the Checklist for a Powerful Mission as a guide.

 

Put these on the wall, each team member to highlight key words and/or phrases in each mission.

 

Get together as a full team and produce a single mission that has full understanding and buy-in from everybody in the team.

 

Sleep on the outcome and review in the next day or so, amending if the team thinks is necessary.

 

Create your Values ……

 

Now that you have created your Mission, you need to also spell out and define the values of your organization.  The values let every team member know what is most important in terms of their thoughts and behaviours.  The behaviours are the fundamental determinants of your company’s brand.  The values also define what behaviours will not be tolerated – and of course what the brand does not represent.

 

Take a moment to answer the following questions:

 

  1. In order to fulfil our Mission, what are the most important characteristics each team member must have?
  2. What must we as an organization focus on to be our very best?
  3. What qualities must we look for in the people we hire?  Which qualities do you want each team member to value the most?
  4. What are the characteristics that would conflict with the organization as it fulfils the Mission?

 

Creating a set of core values such as ‘we take ownership’, ‘we always put the customer first’ or ‘we act with commitment and integrity’ allows everyone across the franchise to sign up to these and allows you the franchisor to recruit new franchisees only if they fit those values.

 

Hopefully this has given you something to think about…….

 

At ActionCOACH we spend time with all of our clients in helping them get really clear on their mission, vision and values as this forms part of the foundation of any great business. Knowing where you are going and when, how and what needs to be done to get there is intrinsic to business success and that can be even more pronounced within a franchise business where those core messages can get easily diluted.

 

ActionCOACH is a franchise business and the world’s largest business coaching company. We now have nearly 200 franchise partners now in the UK and one of only 4 Franchises to achieve Smith & Henderson’s coveted 5-Star Franchisee Satisfaction Awards Status 5 times.

 

To get in touch to talk through how ActionCOACH can help you not only grow your business, but reach your goals too email us on ukpartners@actioncoach.com

March 21st, 2018 by Marketing in Suppliers

Creatively Practical

 

Coconut Creatives are unique in how they support franchises with recruitment and core business marketing. In this post, they explain how the Franchise Suppliers Showcase was the tinder to a successful full-spectrum, business partnership.

 

Over the past six years Coconut Creatives has helped create a huge number of new franchisees. 677 from 64,596 leads, to be precise. This adds up to a cool £18,368,290 in franchise fees. We share these numbers, not to brag (although they are rather impressive…) but because we know franchising like no one else.

 

We speak to franchises from across the country, sometimes however, we meet a potential client we get very excited about. They have everything in place for success, but just need our experience and knowledge to plot a path through the marketing minefield, leading them to where they want to be.

 

This was definitely the case with Practical Car & Van Rental! Once we had designed and implemented a fantastic recruitment strategy, we followed it up with a new recruitment website. They quickly asked us to take things to the next level for them, and we became involved in the marketing of their core business.

 

But let’s pause for a second and go back to our first meeting: The Franchise Suppliers Showcase 2016. This was where Coconut MD, Paul Clegg was introduced to Practical’s CEO, Graham Lond. A quick conversation (think speed-dating for business) and a strategy meeting was arranged. Enter Adam Lovelock our Head of Marketing who took, Denise Binding, Head of Operations and Graham through our strategy day process.

 

At Coconut we don’t pitch for work. We meet with you for a strategy session, where we cover every inch of your business. We then produce a detailed report, highlighting areas for improvement. If you are serious about rising to the next level. We also inform you of how much it will cost, should you decide you want us to do the work for you. For just £397, you get a useful step-by-step report on how to meet your objectives for growth.

 

Practical chose to begin work almost immediately, after our strategy meeting. Once we started working in partnership with them, we could see a far-wider remit for further strategic campaigns, which we soon implemented:

 

Initial Remit:

tick bullet pointsRedesign of Franchise Collateral.

tick bullet pointsGoogle Adwords for recruitment.

tick bullet pointsSourced data from multiple sources.

tick bullet pointsDesign & distribution of direct mail.

 

Expanded Remit:

tick bullet pointsFranchise Recruitment Website.

tick bullet pointsConference Video Package.

tick bullet pointsIndividual Adwords campaigns running for 142 franchisees.

tick bullet pointsDesign promotional posters for franchisees.

tick bullet pointsA full year Social Media calendar for franchisees.

tick bullet pointsMonthly email newsletter to their database.

tick bullet pointsAdvertise franchise resales.

tick bullet pointsOverall Marketing Strategy input.

 

A few short years later and we are delighted to hear that in 2017 Practical had seen an 18% increase in their revenue leading to a record year and a 26% increase in their overall website traffic. We are only successful if our clients are reaping the benefits of working with us.

 

The relationship we build with our clients is truly unique, tailored to franchise marketing as much as we are needed. If you are ready to enter a conversation with us, and discover how we can help you to reach where you want to go, why not drop us an email, info@coconutcreatives.co.uk?