October 6th, 2017 by Marketing in General

ActionCOACH

Steve Gaskell is a franchise partner with ActionCOACH and he has some great advice for franchisees with any brand who want to get ahead in business and life.

 

It’s often far easier to rest where you are than to push yourself to the next level. But complacency leads to mediocrity… which almost always leads to disaster. So, if this is true, how can you keep yourself responsive, resourceful, and recharged in this competitive business environment? How can you take your business to the next level?

 

There are seven tactics which, when implemented and sustained, will make a difference:

 

ONE. Practice self-discipline versus self-indulgence. Self-indulgence is thinking about how you feel at a given moment, then deciding what action, if any, to take and worrying about the consequences later. Self-discipline is thinking first about the consequences, then taking appropriate action, and feeling great about your decision. See it this way:

 

  • self-discipline = think consequences
    ↓ take action
    ↓ feel great

 

  • self-indulgence = think feelings
    ↓ take action
    ↓ suffer consequences

 

TWO. Remember the difference you make in people’s lives. The real measure of your success is the difference you’re making in the lives of others. By positioning and promoting yourself as someone who can make a difference, you will reach more people.

 

THREE. Avoid negative self-talk. Resist the temptation to tell yourself all the things you’re doing wrong and all the things you need to improve on. Remember Willie Nelson’s great tune, “Accentuate the Positive, Eliminate the Negative, and Don’t Mess with Mr. In Between.”

 

FOUR. Engage with motivational or inspirational people. Without recharging yourself, it’s impossible to charge others. You’re a direct reflection of the people you associate with. So, start to attract the right people into your life, go and mix with people who are on the same journey or have already succeeded. Go and find out where they congregate and go and mix with them.

 

FIVE. Read books by successful people. It’s said that the average sales person reads only one book each year. That’s why they’re average. The importance of reading is that it not only develops your logic and understanding, but it also develops your verbal skills and gives you exposure to new ideas you can use to build your business and your relationships.

 

SIX. Invest the time to get clarity on your vision of an ideal business and life. Take the time to review your goals weekly so that you’re focused on moving forwards. Remember, if you’re focused on creating the future, you won’t spend time mourning the past.

 

SEVEN. Manage yourself wisely. Recharge and renew yourself and then put in enough effort to get where you want to be, not just enough to justify where you are now.

 

Take Action Now…

If this short article resonates with you then act now. If you’d like more information on how using an ActionCOACH to support your franchisees could develop a team of top performers, click here to contact us.

September 28th, 2017 by Marketing in Franchisors, General

EKW Group

Breaking down Business Intelligence

Business intelligence (BI) is a term that’s beginning to be thrown around a lot recently, but what does it mean?

BI is a process to help business employees, managers, owners and stakeholders make informed, data-driven decisions by analysing data and presenting actionable information. The key point is that this process is driven by technology.

 

The process utilises tools, applications and methodologies to collect data from internal systems and external sources and have it available to run queries and create reports, dashboards and other data visualisations so that analytical results are available to all key decision makers.

 

Businesses want to improve and speed up their decision making to improve profits and cash flow whilst keeping ahead of the competition. BI systems can help identify market trends and forecast business problems to enable preventable action to be agreed and implemented.

 

BI data can include historical information, as well as new data gathered from source systems as it is generated, enabling BI analysis to support both strategic and tactical decision-making processes.

Reporting on things like key performance indicators (or KPIs) and other metrics, it can produce dashboards and scorecards and can even automate monitoring and raising alerts.

 

EKW Group are already well known for providing a one-stop approach to financial management to franchises with accounting, payroll, auto-enrolment and HR solutions that can be deployed across entire franchised estates, irrespective of size. Now we’re bringing a new service to the market, FUSIONBI.

 

FUSIONBI means EKW Group clients will be able to transform, analyse and visualise data with interactive reports. The dashboard produces creative reports and publishes them for an organisation to view across web and mobile devices, allowing employees and stakeholders to visually explore data and quickly discover patterns to make better, faster decisions, whilst generating the precisely formatted reports their business needs.

 

“We’re really good at harnessing technology to interface accounting with the franchise systems like CRM or EPoS. This means data can be “sucked in” automatically without human intervention which means less time is spent on bookkeeping, letting franchisees get on with running their business and accuracy is improved at the same time.” Neil Foster QFP, Business development manager, EKW Group.

 

 

It’s all about letting clients make data-driven decisions from anywhere.

Financial performance is enhanced with clear and concise profitability and cash management reporting; Accounting reports can be by store, group or entire estate with comparisons against budget, prior period and forecast; it gives clients the peace of mind that they have complete compliance with regulatory reporting requirements like the Government’s “Making Tax Digital” programme.

 

In terms of information it’s literally there at their fingertips with role-tailored dashboards and key performance indicators. Some customers specify weekly sales, margin, stock and cash management reporting while others enjoy benchmarking and trend analysis.

 

Some franchises need to report profitability by vehicle or worker, others might benefit hugely by reporting profitability by job or by customer. EKW Group work with the franchisor to design a solution that interfaces with their systems and then reports on what it is that makes that franchise successful.


We’re ready to help you manage and grow your business.
Call EKW Group on 01942 816 512 to find out how FUSIONBI can help your franchise.

View our introduction to Fusion BI here

FUSIONBI

September 25th, 2017 by Marketing in Franchisors

chirple

Telephone selling, or more accurately the selling of an appointment, is an art that polarises opinions. Should this be done in-house by the franchisee and their staff, or indeed is it such a specialist sell that it is best outsourced to those who undertake this task for a living.

 

Quality telephone sellers who are motivated, hungry and driven to exceed target are amongst the finest assets a franchisee can have. Not every sales person, however, will feel this way. For some, the unavoidable rejections that come from prospecting scores of leads makes appointment making over the telephone a wearisome task, albeit an essential one.

 

So what makes a successful sales person over the phone? Successful selling has been identified as a blend of knowledge, skills and attitude. Self-belief along with a positive frame of mind plays a critical role in success.

 

No two prospecting calls are ever the same, but the structure of the call and the manner in which we make it should always be consistent.

 

There is only ever one chance to make a first impression. Conversations should always start with a positive initial greeting and be conducted with enthusiasm and confidence.

 

The way in which we speak, how we vary our tonality and pace, and how we adopt positive statements are real influencers on our success. Take the following seven words:

 

“I NEVER SAID HE STOLE THE MONEY”

 

And say the phrase seven times, each time placing the emphasis on a different word of the phrase. You will see that the tonality of your voice produces seven different meanings to one simple phrase. It is this change of tonality in your voice when appointment making over the telephone that is vital to engaging your customer or prospect.

 

Often supported by state of the art technology, the professional telephone salesperson displays enthusiasm for the task in hand. They should be sales trained and should ask lots of questions of the customer.

 

Using open questions, what, why, who, where, when, engages the customer, gets them talking and relaxes them.

 

The questions a franchisee should ask are- Have my sales people got the specialist skills and above all the right attitude to keep this in-house? Also, is this best carried out In-house or Outsourced to a company like Chirple?

 

You can contact Chirple via http://chirple.co.uk/contact/ or call 0333 433 0784

September 5th, 2017 by Marketing in Franchisors

cfh Docmail

Once the ink has dried on the contract and a launch date is set, it’s easy for both the franchisor and franchisee to be swept along in the excitement. Like the heady build up to a wedding, it is actually the hard graft post event that is going to make the relationship work long after the champagne has been drunk and the bottles have been consigned to the recycling bin.

 

docmail_logoThere is also a third person to consider in the relationship – the elusive customer. The franchisee is likely never to have run a business before and chances are they will have little, if any, sales experience.

 

As the days pass, the franchisee will become disillusioned with their lack of success and that can quite quickly turn to frustration with the franchisor. What had started out so full of promise can now become a terrifying reality for the franchisee who is likely to have invested their life savings or pension in the venture. However with the correct support and by managing expectations the outcome can be altogether different.

 

The best franchisors with the most successful franchisees understand the framework that they need to put in place. They should ensure that their franchisees understand how long it will take to develop a pipeline of sales and that they are given the appropriate materials to allow them to market effectively and spend time on developing business, rather than printing and posting letters and leaflets.

 

All of which makes good business sense and what’s more it no longer requires hefty investment. CFH Docmail is the biggest provider of hybrid mail in the UK. At the touch of a button customers can produce letters or create mailshots, postcards and newsletters which are sent direct from their PC, for less than the cost of a second class stamp.

 

We have over 30,000 customers who value the enormous time and cost savings we deliver, which allow them to focus on the day to day running of their business.

 

Recent industry research has confirmed that the very best franchisors make sure that all their franchisees benefit from excellent marketing support. This ensures that those with less experience are not disadvantaged as they try to generate prospects and grow their business.

 

Successful franchisors understand the importance of protecting the ‘Brand’. One of the easiest ways to do this is to make sure you control how your brand is represented in marketing collateral.

 

Our Franchisor Programme can provide the flexibility from an individual franchisee using our service independently, to a fully managed franchisor structure where each account is linked to a master franchisor account with documents stored for each franchisee to access.

 

New and existing franchisees can benefit from a marketing package that is ready to use. This powerful tool can also be offered to further enhance your franchise package. There is no set up cost or minimum usage for the franchisor or franchisee.

 

To find out more call Chris Burridge on 01761 416311 or 07834 173 288 chris.burridge@cfh.com

August 29th, 2017 by Marketing in Franchisors, General

Consistent branding

Brand consistency is an element which can seriously influence the success of a franchise. Sadly, the importance of brand consistency is often overlooked as many franchisors don’t realise that inconsistent branding with no continuity can prove to be very harmful to their performance and success.

 

While it is important to have a strong and consistent brand, it can be challenging to implement without proper guidelines in place. To help you out, I have outlined the following tips to guide you in the process of maintaining brand consistency among your franchisees:

 

  1. Set your standards and communicate them
  2. Provide training
  3. Reward compliant franchisees

 

 

1. Set your standards and communicate them

The obvious first step is to define your brand. Do you know who you are? What you stand for? Who your audience is? Without knowing the answer to these questions it will be impossible to protect your brand and inconsistency will be unavoidable. Ask yourself these questions and once you have a clear idea of your brand, set your standards.

 

Once that’s done, you should then make your franchisees aware of your set standards, e.g. through training manuals, contract terms, etc; and enforce them. You will also need to be vigilant in monitoring their activities to make sure your set standards are being adhered to. Read my blog on how to protect your franchise brand without taking drastic action here.

 

2. Provide training

 

Communicating your standards to franchisees is not enough if you want to make sure they adhere to them. They will also need TRAINING. Train the top level management team on your brand standards, emphasising the importance of brand consistency. Once the senior managers are well trained in this area, the information and compliance expectations can then be passed down to the employees. And remember, one-off training will not be as effective as regular training sessions to keep the standards fresh in their minds.

 

3. Reward compliant franchisees

 

If you want to ensure that your standards will be kept by franchisees, provide incentives. People tend to be more driven / motivated when they have a reward waiting for them, so be creative and make it a good one!

 

Need more help with enforcing brand consistency within your franchise network? I have a simple solution for you: Print MGT, a customisable online marketing and reporting system which gives franchisors the tools they need to centrally manage their traditional and digital collateral while still giving franchisees the freedom to personalise their own materials. To find out more about this product, visit www.printmgt.co.uk or email develop@considerthisuk.com.

July 25th, 2017 by Mehrnaz Karimi in General

chirple
In the last two decades the way we think about and interact with technology has changed substantially. The growth of digital communication, online transactions, electronic marketing and social media continues to accelerate – and shows no signs of slowing.

 

As a result, privacy and data protection is part of our everyday lives. We all put our faith in the companies we share our details with to operate within the law and treat our personal details with respect. Your customers put that faith in you.

 

Time for a change
The UK Data Protection Act came into force in 2000. Nearly twenty years on it remains a notoriously complex piece of legislation; many companies still struggle to interpret it with confidence. At the end of May 2018, however, the UK Data Protection Act will be replaced by European legislation called the GDPR, or General Data Protection Regulation.

‘Brexit’ will not halt the implementation of this new legislation. So: how ready are you for this change, and do you understand what your responsibilities will be?

 

Customers first
Business is built on communication. Whether lead generation, appointment making or customer care; cultivating and maintaining good relationships keeps the customer at the centre of everything you do, even in a challenging compliance environment.

 

We’ve all seen how the media reports companies falling victim to hacking and having customer information stolen. Data breaches don’t have to be on the scale of those suffered by Yahoo! for them to damage your business. Anything that impacts on trust reflects on the quality of your brand, making it harder to grow sales and revenue with your franchisees.

 

The GDPR is about to come into force and will change how you interact with customers, manage the information they share with you, and maintain the trust in your relationship with them. In preparation, you need to ask yourself the following:

· How compliant am I?

· Do I have the necessary consent to market to my customers and prospects?

· Do I have the legitimacy to contact them with my services and offers?

 

In need of answers?

In changing from the UK Data Protection Act to the GDPR, franchisors need to know what to look for and understand the potential problems. That’s where Chirple can help franchisors tackle the obligations that the GDPR will impose.

 

A trading style of the DMA-accredited Direct Affinity Events, Chirple are experts in lead generation and appointment making. With a mature, well-trained workforce pulled from all over the UK, they are committed to delivering outstanding results of the highest quality.

Chirple can’t legitimise the illegitimate or provide new consent where it has expressly been denied, but it can ensure that your database of prospects and clients is GDPR ready. Their knowledge will make sure that your brand is protected, trust is maintained and sales revenues are primed to grow.

 

You can contact Chirple via http://chirple.co.uk/contact/ or call 0333 433 0784

July 18th, 2017 by Mehrnaz Karimi in Franchisors

d1

Introducing Docmail…

…the biggest provider of hybrid mail in the UK. At the touch of a button our customers can produce letters or create mailshots, postcards and newsletters which are sent direct from their PC, for less than the cost of a second class stamp.

 

d2

We have over 30,000 customers who value the enormous time and cost savings we deliver which allows them to focus on the day to day running of their business.

Recent industry research has confirmed that the very best franchisors make sure that all their franchisees benefit from excellent marketing support.

This ensures that those with less experience are not disadvantaged as they try to generate prospects and grow their business.

Successful franchisors understand the importance of protecting the ‘Brand’.

Our Franchisor Programme can provide the flexibility from an individual franchisee using our service independently to a fully managed franchisor structure where each account is linked to a master franchisor account with documents stored for each franchise to access.

New and existing franchisees can benefit from a marketing package that is ready to use, this powerful tool can also be offered to further enhance your franchise package.

d3


Franchisor benefits:

Brand continuity – franchisor templates are uploaded for franchisees to use
Optional affiliate benefit – (make commission on orders placed by franchisees to reinvest in marketing activity)
Range of format and colour options – letters, mailshots, postcards, newsletters
Franchisor master account
– franchisor templates are uploaded for franchisees to use
– Each franchise can use franchisor templates
– Each franchise is responsible for sending and spend
– Each franchise can only see their own data/mailings


Franchisee benefits:

Send documents from your PC at less than the cost of a stamp – includes paper, print, enclosing in envelopes and postage
No contract
No minimum volume required
No set up or licence fee
Save up to 60% on current costs
No in-house printing
Secure
Save hours of staff time
Easy access to brand templates
Reporting information to manage and evaluate marketing campaign and spend

Using Docmail is easy!

 

d4
Please check out our Docmail Franchise web page for testimonials, pricing and more, using the link below:

franchisepage

…or for more information contact Linda Cohen on 01761 416311,
or email linda.cohen@cfh.com

May 25th, 2017 by Mehrnaz Karimi in General

 

CoconutFind out from the experts from Coconut Creatives how franchise recruitment is changing and how to keep up! This event is ideal for franchisors who are looking to develop their recruitment strategy to grow network revenue for their franchise.

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May 18th, 2017 by Mehrnaz Karimi in General

Consider This

Find out from the experts at Print MGT, a product of Consider This UK, about how to maximum your marketing for minimum expense and drive franchisee sales. This event is ideal for franchisors who are looking to develop their marketing strategy to grow network revenue for their franchise.

Read the rest of this entry »

April 24th, 2017 by Mehrnaz Karimi in General

Newsletter Header

 

 

 

 

 

 

Space

Each month we will be bringing you the latest features, events and advice from the top suppliers to the franchise community.
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